Web Hosting / Services

Package comes with web hosting and website design services.

Our Approach:

We believe a website needs to be constantly updated and monitored to be effective. This should be done by professionals who have skills in web marketing, search engine optimization and can help doctors offices generate and add fresh content to their websites. 

We don't just design websites and host them. We proactively collaborate with our clients to enhance their site contents and help them turn their websites into an effective marketing tool.

How can your website benefit your practice?

• Increase your new patient rate

• Run promotions

• Introduce professional health service

• Provide patient forms and reports to reduce phone calls

• Streamline information exchange

• Collaborate with patients

• Get patient feedback

• New revenue streams

Is your website doing all this? If not, you need to talk to us. What does a good website do for your practice?

Studies show that 80% of Americans have searched for health-related information. That is a whopping 113 million people looking online for information that only qualified medical professionals can provide.  With such an overwhelming majority of adults looking for such  information, it is a no-brainer that physician’s should take advantage of this by developing a web site for the office that shows up in search results when information-seekers are trying to find them.  Not only will this generate more patients but when doctors provide the correct information on their web sites they are providing correct health-related information to the public.  The Internet is full of charlatans posing as health professionals and who peddle false information and questionable products.

Where before, potential patients may have picked a doctor’s name out of the phone book, this simply doesn’t happen anymore.  Today, American adults are much more information-savvy and hope to find just the doctor they are looking for by looking on the Internet.  If doctors are to insert their offices into the results of these online searches, they must understand what the potential patients are searching for and what services they seek.  Doctor’s offices would reap the most benefits in developing a web site professionally with a firm that knows the ins and outs of Search Engine Optimization (SEO).

Internet marketing:  Attracting New patients

Doctors no longer have to rely on physician referrals for the bulk of their new patients.  When before, a doctor’s presence may only have been promoted in the yellow pages section of the phone book, today doctor’s offices can create web sites that encourage new patient visits.  Health care is one of the most popular topics searched on the Internet, and doctors should take advantage of this by filling search requests with a website advertising the services of their office.

The concepts of SEO basically enhance the design of a web site resulting in a higher result page when the targeted search term is entered into a search engine.  SEO specialists understand how the search engines work, how web pages are prioritized, and how to make a page not returning high in the results to return in a higher spot by optimizing the code within the web page design. Search engines function on the search terms Internet users enter, and it is the goal of the website developer to have that page turn up on the first page of results.  A lot of SEO has to do with defining what that niche is and what search terms should be used to find the site, but there are other qualities a web site should have to maintain high search priority.

One of these qualities is to have regularly updated, fresh content.  This can help on a number of levels as Internet users seeking health-related information search for the latest articles or commentary related to their ailment or that of a loved one.  Providing a high level of information on your office web site generates Internet traffic as more and more users flock to it – this places the web page higher and higher in the search engine results. 

Providing quality health-related information on your office web site also helps project your office as the local authority on that specific health niche where the Internet user found you and helps motivate them to make an appointment.  Many patients will pick up the phone and call the doctor found in a web search, but many more would rather inquire about making an appointment online.  It’s very important to at least have an email contact on the web site so potential patients can make online inquiries.  Equally important is monitoring this web site.  If a patient does not receive a response from the office within 24 hours the email may carry less importance for the patient when it is finally received. 

Additionally, a professional web site offers the opportunity to sell medical accessories where this may have been impossible to do in the office before.  Maintaining a supply of medical wares and displaying them for sale just doesn’t make sense in the brick and mortar office – but it does on the office website.  For example, doctors may wish to sell blood pressure monitors, blood sugar monitors, or even more specialized equipment that isn’t readily available at the local retailer like stethoscopes or oxygen tanks.  The opportunities in online medical retailing really are endless and the beauty of this lies in not having to maintain or display the wares in the office.  Selling medical products on the Internet only requires an agreement with the online supplier who maintains the inventory and ships the products to the patient. 

With so many adults searching for online health information it is very important for local doctor’s offices to develop web sites that will turn up in the search results.  Not only will doctors can more patients this way, but they will also be doing what is right in the name of proper patient health by providing the qualified information and services that these patients are seeking.